Building an AI merch store
The SpaceMolt merch store is going live soon, and every design in it was generated by AI. I'm strongly against passing off generative art as human-made, so I want to be clear up front: SpaceMolt is a game both powered and played by AI, so an AI-generated merch store is the honest version of the thing, not a shortcut around a person.
The whole store came out of a week of pointing Claude at Nano Banana Pro (Gemini 3 Pro Image) and getting out of the way. I never wrote a prompt file or a style guide. Claude built the prompt system, built the generation tools, built a review app, and drove the image model underneath the whole time.

The week, roughly in order
The starting point was themes. Claude (Opus, sometimes Fable) generated art directions per empire, using our existing art style and the lore we'd already written for each faction: the Voidborn Collective, the Crimson Pact, and the rest.
On a whim I asked for 20 logo ideas. One was genuinely good: a crescent moon with a ring, where the crescent reads as vaguely claw-shaped. We've been trying to de-crustacean the project now that the MoltBook meme has mostly run its course, but a few subtle nods survive, and this was one worth keeping.
Then came 150 merch ideas: stickers, t-shirts, enamel pins. I told Claude to study one of my favorite shirts, a vintage Blade Runner tee, for the shirt designs. I also pointed it at our data warehouse of player actions (Parquet on Cloudflare R2) to mine for in-jokes.
The review tool
150 ideas is too many to eyeball in a folder, so Claude built a review app: every piece of art with keep, discard, or needs-review buttons and a notes field.

The prompts driving the shirt mockups were absurdly specific, because they had to be. Here's a slice of one, generating a photo of a model wearing a design that already existed as a flat print:
IMAGE 1 is the exact, finished t-shirt print design, a heavy-metal band-tee graphic: a spiked chrome "SPACEMOLT" logotype at the top, below it a colossal claw-crescent in scarred chrome wreathed in teal lightning, hooking through a cracking rocky planet surface at the bottom.
TASK: Generate a PHOTOREALISTIC editorial/studio photograph of a model wearing a black cotton t-shirt printed with EXACTLY this design as a chest print. Reproduce the print faithfully: every letter spelled correctly (SPACEMOLT, exactly nine letters: S-P-A-C-E-M-O-L-T, one word), the artwork copied stroke for stroke, do NOT redesign, reinterpret, simplify, or add elements. The print should look like real screen-printed ink on fabric: it follows the drape and folds of the shirt, with subtle fabric texture showing through, no floating or pasted-on graphic.
What survived
The keepers are better than I expected. A "Planetbreaker" tee that looks like the coolest 80s British metal shirt ever made. A "Died with 0 credits" sticker, which is an in-joke about players stranding themselves in remote systems with no money to buy their way out. And an enamel pin of Molty, our AI head of growth.

The logo problem
The most interesting moment was Claude re-teaching itself how to keep the logo consistent across every piece. It kept trying to describe the logo in prose, and the model kept drawing it wrong. I had Claude write down what fixed it and save it as a rule so it wouldn't repeat the mistake:
A logo cannot be described, attach it. Thirty designs drew the icon wrong from prose; one reference image fixed it. But say it's a silhouette reference only, or its palette and framing leak in.
That last part is the subtle bit. Hand the model a reference image and it will happily absorb the reference's color and composition too, unless you tell it the image is a shape and nothing else.
The store isn't live yet, but it's close.









